I hate to be late to the party, but I'm becoming a huge fan of fairy kei and its inspiration on Lolita fashion. Maybe this is going out of style now with OTT sweet lolita on the decline, but I love it more and more. I've always been more of a bittersweet fan, and so this really goes against my personal past trends. But the soft pastels and lack of rules attracted me to fairy kei. Which is funny, because I'm a big fan of the rules in Lolita fashion. I'm still learning the intricacies of fairy fashion, and it's actually pretty easy once you get the general idea down.
This is how I think about it. Its easy to be a good lolita if you have three things: 1) Information, 2) money, and 3) confidence. If you have the money for it, you can simply wait for a brand to release something you like and then buy all the items in the series. Then all you need to add to the outfit are matching shoes. The items in the set are all made to go together and will look good together. Once you've gotten a few items and you get the hang of it, you can start mixing and matching. Fairy kei (and pretty much every other J-fashion style) doesn't have the same concrete rules about items, silhouette, accessories, and color coordination. This gives these styles a lot of flexibility, but at the same time, it makes it somewhat hard to "get it right" when you're just starting out.
Fairy lolita is, well, a combination of the lolita aesthetic with fairy kei ideas. It incorporates
sweet lolita with the vintage-fabulous fairy kei. It can go from the VERY casual end of the lolita spectrum to a more formal style, but it's overall not as formal as strict lolita style. I think the biggest difference between the two styles though is the emphasis in fairy kei on hand made items. Which I personally, love. And you can say that there isn't a stigma on handmade in lolita fashion, but in reality, there is. Mostly because lolita is a tricky thing and if it isn't made absolutely perfectly then it just looks off. But in fairy kei, it's more about getting plain things and making them your own. There are a few major brands, Spank!, Nile Perch, and 6% Doki Doki are the most popular ones. Items from Angelic Pretty, Chocomint, and other shops associated with lolita fashion are also incorporated into the style often.
In this style, there's a big focus on the 80's and children's toys/tv/clothing of the 80's. Now, I had a very traumatic experience with Care Bears when I was young and I really can't get on the My Little Pony: Friendship is Magic boat (actually I can't stand MLP at all). These are two of the mecca's of this style. Furthermore, I wasn't even born in the 80's! I have all these things going against me, but it's okay. My fairy kei taste is just a little more my own and a little less conventional. I'll probably write more about it some other time though. If you want more info on fairy kei and incorporating it in your lolita wardrobe, check out these links below~ I'm by no means an expert on fairy kei style, but I hope this short intro to the style inspires you to find out more information!
An Article on Nile Perch (a fairy kei shop) - I got most of the pictures in this article at this site
This Wardrobe Post by Kyandichan - She has a fairy lolita style wardrobe!